Franco Loja
On January 2, 2017, the cannabis world reacted with shock and sadness to the news of the death of Franco Loja at the young age of 43. Franco Loja, better known as Franco the Strain Hunter, was a well-known and respected personality in the industry and helped change so many lives by advocating for the rights of people against unjust treatment, disease, starvation and other maladies. In the Strain Hunters videos, which were eventually promoted by Vice, Franco and his business partner and friend, Arjan Roskam, spent years crossing the globe looking for landrace cannabis strains. A landrace …